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Leonard Cheshire Disability unveils six brand new Creature
Discomforts characters online today at www.CreatureDiscomforts.org, ahead of a
six week campaign to change attitudes to disability. Disabled people have the same desires and aspirations as
non-disabled people, in work, education and relationships. The new animations
will challenge people's low expectations about what disabled people can do. The new characters are based on the unscripted voices of young
disabled people talking about the issues that affect their lives. The first
animation available on the website challenges public perceptions of disabled
people, relationships and sex. Leonard
Cheshire Disability's new report on perceptions of disability and
relationships, Up Close and Personal, challenges long-held assumptions that
disabled people don't - or can't - have a relationship. Key findings include:
The Aardman team has created another four characters for the
charity's campaign including a blind chameleon, an owl and a shrimp in
wheelchairs, and a hearing impaired Cheshire cat. From next Wednesday and throughout the summer the characters
will appear in adverts on ITV, online and at bus stops. The
adverts will be gradually revealed online over the next two weeks. So, to see
them first, keep checking back at www.CreatureDiscomforts.org. |
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Leonard
Cheshire Disability is a company limited by guarantee, registered in England
no: 552847, and a registered charity no: 218186 (England & Wales) and no:
SC005117 (Scotland). Registered office: 66 South Lambeth Road, London SW8 1RL |